For gift cards, merchants can link directly to the relevant page on their website or to their gift card offerings with one of our eligible partners, which includes Square, Toast, Clover and Vagaro. We’ve partnered with PayPal and GoFundMe for donations. Starting today, we’re rolling support links out to merchants in an additional 18 countries such as Italy, Spain and Japan. To help local businesses share how their communities can support them during COVID-19, we recently began allowing merchants in six countries to add support links for donations and gift cards to their Business Profiles on Google. People across the world are looking for ways to continue supporting corner bookstores, local watering holes, beloved dance studios and other businesses that give their neighborhoods character-even if it’s from a distance. We’ve seen firsthand in Google Search and Maps the impact that COVID-19 has had on small businesses and how they connect with their customers. ![]() We’ve rolled out new features to help businesses get the support they need, adapt their operations, and quickly update customers about their latest changes. According to a newly released report by the Connected Commerce Council, nearly one in three small business owners said that without digital tools they would have had to close all or parts of their business. To adjust, business owners are increasingly turning to digital tools. It’s those same qualities that are helping local businesses adapt, and even thrive, in today’s new normal. Running a business requires a whole lot of ingenuity and perseverance.
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